About Us

Established in 2005, Vijay Lakshmi Jewellers (VLJ) deals in certified diamond jewellery with thrust given on quality, craftmanship & customer experience. Since 2005 we have been dealing with our customers in most ethical & transparent way because of which we have gained trust and built a large family of loyal customers.

Vision

Our vision is to provide light weight diamond jewellery online for Office/daily wear and special occasions like anniversary gift, jewellery gifts for her, birthday gift, mothers’ day etc.

Mission

• Through our online store Vijay Lakshmi Jewellers | Online Jewellery Shopping Store (vljdiamond.com) we aim to provide latest diamond jewellery designs accessible to all women in India keeping in mind trends & changing lifestyles that to at affordable prices.
• To develop trust and provide authenticity of our diamonds we deal in certified diamond jewellery only. We try to be as transparent as possible, same would be reflected in our prices & policies.

At VLJ, we follow best market practices to build trust, long term relation & transparency with our customers. Some of these practices are:

• All the designing & manufacturing is inhouse.
• All the jewellery pieces are hallmarked as per the latest guidelines of government.
• All diamond jewellery will come with a certificate from world renowned laboratory like International Gemological Institute. (IGI | Jewelry & Gemstone Grading | International Gemological Institute) (About Us | IGI – International Gemological Institute)
• Amount charged by us would be very less compared to what most of the top brands are charging. To ensure transparency, pricing of our jewellery would be as such:

• • Gold: Value of gold is calculated based on market rate as on that date excluding the weight of stone. Bifurcation of gold weight, purity i.e. 18kt/14kt and amount charged for gold would be mentioned in product details(blue box).
  • Diamonds: Pricing of diamonds is based on cut, clarity, color & carat. Details of diamonds used in a particular jewellery piece would be mentioned in product details(blue box). A certificate of authentication of diamonds would be provided by us. For diamonds of a particular cut, clarity, color & carat price would be same. 
  • Making: Making would vary from product to product.

• We provide life time exchange and buyback for our products. Policy for the same is mentioned in following link. {Lifetime exchange & buyback terms – Vijay Lakshmi Jewellers (vljdiamond.com)}
• In exceptional case if our jewellery doesn’t fulfil your expectation then we have 10 days return policy. {Return & Refund Policy – Vijay Lakshmi Jewellers (vljdiamond.com)}
• We source diamonds ethically only from known, trusted and certified suppliers.
• We implement extensive quality checks on every step of our production & aim to maintain the highest standard and quality of our gold, diamonds and precious stones used in our jewellery pieces.
• We have got ourself registered/enrolled under following :